15 Competitors Tracked 12 Verticals Mapped Updated Apr 2026
Sales Intelligence System

COMPETITOR
BATTLE CARDS

Know Your Enemy. Own the Conversation. Win the Deal.
Neoti Core Advantages
🇺🇸
US-Based Support
Midwest team, real humans, family-style service — not a call center overseas
🎨
Pantone Validated
World's only Pantone™ + SkinTone™ validated dvLED — exact color reproduction, period
🔧
Self-Healing Tech
Auto-recalibration after any module swap. No manual color matching ever needed again
🏆
Back-to-Back NAB PoY
NAB Product of the Year 2024 & 2025. Industry validated, broadcast proven
🛡️
TAA Compliant
UHD Pro Series fully TAA compliant — win government & defense deals competitors can't touch
💙
Neoti Care
Up to 10-year warranty + preventative maintenance. No competitor matches this lifecycle commitment
👁️
Reduced Eye Fatigue
High color depth + multi-frame synchronization delivers smoother, more stable visuals — measurably less eye strain for control rooms, studios, and prolonged use environments
🌑
Low-Light Mastery
Accurate color detail in dark scenes — precise blacks, grays, and shadow rendering where other LED walls wash out. Critical for 24/7 control rooms where every visual detail matters
⬛
Proprietary Deep Blacks
Proprietary technology achieves the purest black levels and seamless gradients under any lighting condition — setting a new standard for dvLED realism and image depth
📞
Legendary Responsiveness
US-based team that answers on weekends, meets "impossible" deadlines, and has replaced entire video walls proactively. DC Fire & EMS: "Our leadership laughed and said it wasn't possible. Neoti delivered."
Threat Level: Critical — High win probability, most seen in field High — Frequent competitor, strong brand Medium — Situational threat, specific verticals Low — Niche, rare overlap, or easy to beat
Active Competitor Map
PLANAR
Leyard/Planar · Hillsboro, OR (Chinese-owned)
Critical
Broadcast Corporate Control Room Retail
Neoti Win Rate vs Planar65%
Longest-standing relationship player in broadcast. Appears by name in HubSpot lost deals ($1M ANTERO deal).
Chinese-owned (Leyard)
ABSEN
Shenzhen, China · Global Top 3 LED
Critical
Education Corporate Broadcast Rental/Event
Neoti Win Rate vs Absen58%
Lost Notre Dame deals (x2) to Absen SMD. Price-aggressive Chinese brand with global service network.
China (Shenzhen)
NANOLUMENS
Peachtree Corners, GA · US Brand
Critical
Corporate Lobby Retail Broadcast Museum
Neoti Win Rate vs Nanolumens60%
Closest direct competitor. Lost Sasser Lobby to them via existing relationship. US-positioned, similar market.
US (Atlanta, GA)
DAKTRONICS
Brookings, SD · NASDAQ: DAKT · $825M Rev
High
Sports/Stadiums Outdoor Government Transportation
Neoti Win Rate vs Daktronics72%
Lost Fairchild AFB deal to them. Strong in outdoor/sports but weak in fine-pitch indoor — Neoti's sweet spot.
US (South Dakota)
UNILUMIN
Shenzhen, China · #1 Revenue LED Co.
High
Broadcast Rental/Events Retail Control Room
Neoti Win Rate vs Unilumin70%
World's largest LED revenue company. Massive broadcast portfolio including US news studios. Heavy price competition.
China (Shenzhen)
SAMSUNG
The Wall · IWA · dvLED Products
High
Corporate/Luxury Retail/Hospitality Broadcast Sports
Neoti Win Rate vs Samsung68%
Appears in HubSpot lost deals (home theater). Brand recognition drives specs-in. Premium priced — often easier to beat on value.
South Korea
VANGUARD LED
Lakeland, FL · US Brand · TAA Options
High
Corporate Education Government Broadcast
Neoti Win Rate vs VanguardLED75%
Near-direct competitor. OEM reseller model vs Neoti's manufacturing ownership. Similar US positioning, weaker product depth.
US (Florida)
BARCO
Kortrijk, Belgium · $947M Revenue
Medium
Control Room Medical Entertainment Simulation
Neoti Win Rate vs Barco78%
Premium legacy brand losing market share. High-priced, slower to fine-pitch LED adoption. Government/control room stronghold.
Belgium (EU)
LG DVLED
Magnit Series · Consumer-to-Commercial
Medium
Corporate/Luxury Retail Hospitality Education
Neoti Win Rate vs LG74%
Brand-name recognition drives specs. DVLED line is limited vs Neoti's full custom range. Poor after-sales support at scale.
South Korea
CHRISTIE DIGITAL
Cypress, CA · Ushio Inc. subsidiary
Medium
Simulation Control Room Entertainment Theme Park
Neoti Win Rate vs Christie80%
Legacy projection-first brand pivoting to LED. Expensive, slow, limited fine-pitch options. Losing ground rapidly to LED specialists.
US/Japan (Ushio)
SILICONCORE
Milpitas, CA · Fine Pitch Specialist
Medium
Broadcast Fine Pitch Indoor Control Room Corporate
Neoti Win Rate vs SiliconCore77%
Boutique fine-pitch specialist with semiconductor DNA. Small company — limited scalability and product range. Strong in narrow niche.
US (Silicon Valley)
FORMETCO
Suwanee, GA · Outdoor/Billboard Specialist
Low
Outdoor/OOH Billboards Stadiums Signage
Neoti Win Rate vs Formetco90%
Almost zero indoor fine-pitch overlap. Primary threat in outdoor stadium/venue contexts only.
US (Georgia)
LEYARD
Beijing, China · Planar parent company
Low
Control Room Corporate Broadcast Government
Neoti Win Rate vs Leyard82%
Usually sells as Planar in US market. Direct Leyard brand appears in international or government procurement context.
China (Beijing)
ROE VISUAL
Shenzhen, China · XR/Virtual Production
Low
XR/Film Production Rental/Staging Broadcast
Neoti Win Rate vs ROE71%
XR/virtual production niche specialist. Strong in Hollywood film. Neoti's XR Pro competes directly here.
China (Shenzhen)
SNA DISPLAYS
New York, NY · Times Square Specialist
Low
Outdoor/OOH Sports Venues Entertainment
Neoti Win Rate vs SNA85%
Outdoor large-format specialist. Strong in sports venue outdoor boards. Minimal fine-pitch indoor overlap.
US (New York)
No competitors match your filter.
Field Intelligence
Trade Show Overlap
Which competitors you'll face at each show — booth intel, their messaging angle, and your talking points.
Competitors Present
11
of 15 tracked
Critical Threats
3
Planar · Absen · Nanolumens
Neoti Opportunity
High
Core AV integrator audience
Next Show
June 2026
Orange County CC · Orlando
Competitors on the Floor
PLANAR
Booth #1926
⚠ Critical Threat
Launching expanded portfolio with Megapixel integration. Award chasing — expect "Best of Show" campaign in trade press before doors open.
→ Walk attendees past Planar, demo Neoti's self-healing recalibration live. No Planar rep can match that.
ABSEN
Booth W2524 / #3729
⚠ Critical Threat
Heavy AbsenLive roadshow momentum. Will be pushing Saturn broadcast series and their new 10-yr warranty play at the show.
→ Counter their warranty claim directly: Neoti Care includes preventative maintenance visits — Absen's is a static paper warranty only.
NANOLUMENS
Partner Booths
⚠ Critical Threat
Exhibits in Barco's booth. Riding PSNI preferred vendor status — PSNI reps actively push them. Will lean on True Curve custom form factors.
→ Identify PSNI regional reps at the show and introduce Neoti. Offer a Neoti demo unit program for PSNI integrators.
DAKTRONICS
Booth #4233
▲ High Threat
Showing indoor LED advancements. Strategic Grass Valley partnership for broadcast end-to-end. Dealer network heavy — AIM Electronics reps in the room.
→ Intercept broadcast buyers at the show with a Neoti vs. Daktronics pixel pitch comparison one-pager. Their fine-pitch story is weak below 2mm.
UNILUMIN
Standard Booth
▲ High Threat
Showcasing MIP LED and U-Shield pixel protection. Leveraging Barco/Infinipix bundle story for control room buyers. LAMPRO dealer network present.
→ Highlight Neoti's US-based support and TAA compliance for any government/control room buyer Unilumin is pitching.
VANGUARD LED
Standard Booth
▲ High Threat
Pushing Infinity splicing controller and TAA/American-owned messaging. Small booth presence — mostly direct sales conversations.
→ Outgun their TAA story: Neoti Care 10-yr warranty + preventative maintenance is a post-sale advantage VanguardLED cannot replicate.
BARCO
Large Booth
◆ Medium Threat
AVIXA sponsor presence gives them premium floor position and editorial credibility. Infinipix + Unilumin bundle on demo. Control room dominance messaging.
→ For control room buyers coming off the Barco booth: position Neoti + Brompton as a comparable bundle with better US support and lower lifecycle cost.
SAMSUNG
Partner Activation W206BC
◆ Medium Threat
Partner activation with Cisco and ADI — not a traditional product booth. LED Verified Partner program on-site enrollment. Ascend portal demo for dealers.
→ Reach the Cisco/ADI reps directly. They're selling Samsung passively — offer Neoti as the TAA-compliant, easier-install alternative with a direct manufacturer relationship.
CHRISTIE DIGITAL
Booth #2542 + #8053
◆ Medium Threat
Two-booth strategy this year — Core Series III and MicroTiles LED on separate floors. "Stand Out" campaign plastered throughout. Chrysalis partner reps active.
→ Their two-booth overhead is expensive. Talk to Chrysalis partners at the show about Neoti co-marketing — they're often open to adding a competing line.
SILICONCORE
Booth (Triple Best of Show '25)
◆ Medium Threat
Riding InfoComm 2025 triple Best of Show win hard. LISA patent and Common Cathode tech demos. Harvard/NVIDIA case study collateral prominent.
→ Counter their award story: submit Neoti for InfoComm awards. On the floor, LISA protection vs. Neoti UHD Pro XF+ Pantone Validation is a compelling head-to-head.
SNA DISPLAYS
Partner Booths
● Low Threat
Mixer sponsor — primarily networking presence. Partners (Fusion CI, AVI Systems) are their de facto booth. Award wins (DIZZIE) drive their InfoComm buzz.
→ Meet Fusion CI and AVI Systems reps. They sell SNA today but may carry Neoti for indoor fine-pitch work where SNA is weak.
Neoti Booth Strategy
Booth Priorities
Lead with a live self-healing recalibration demo — pull a module, swap it in front of the prospect, and show zero manual color matching. No competitor can demo this.
Station a Neoti Care sign-up sheet at the booth — the 10-year warranty conversation is a closer. Generate leads from the Absen and Planar overflow traffic.
Have a TAA compliance one-pager ready for every government/defense badge holder who walks in. InfoComm draws heavy federal AV buyers — own that audience.
Set up side-by-side pixel comparison: UHD Pro XF+ (Pantone Validated, 800 nits indoor) next to a competitor's equivalent spec sheet on a monitor stand. Let the screen do the talking.
Floor Intelligence Goals
Walk Planar's booth (#1926) Day 1 morning and document every new product they're pushing — brief the sales team before lunch.
Identify PSNI Global Alliance reps on the floor — they actively sell Nanolumens. Get on their radar as a competing option for fine-pitch corporate.
Collect Christie's Chrysalis partner list from their booth — these integrators are co-marketing Christie but often carry multiple LED lines.
Walk the ADI and Almo distributor booths — both carry Planar/Samsung. Introduce Neoti Complete's half-day install story as a margin and service advantage.
Floor Talking Points
Opening at the Booth
"Before you walk out of here with a spec sheet, let me show you something no other booth on this floor can do. Watch what happens when I pull this module out and put it back."
When They Mention Absen / Planar
"Great options — but there's one question to ask them: what happens in year 5 or 6 when a module fails at 2am before a broadcast? With Neoti Care, we're scheduling preventative maintenance visits before that ever happens. No one else is offering that."
When They Mention Samsung / LG
"Samsung makes great consumer screens. We make broadcast-grade video walls — there's a difference. Our XR Pro runs 7,680Hz refresh and ICC profiles out of the box. Their spec sheet doesn't say that."
For Government / Federal Badges
"TAA compliance, US-based support team, and a warranty you can extend to 10 years with on-site maintenance. For a government procurement, that's the simplest yes in the room."
Competitors Present
9
of 15 tracked
Primary Audience
Broadcast
Studios · News · Film · VP
Neoti Strength
XR Pro
3,000 nits · 7,680Hz · ICC
Next Show
April 2027
Las Vegas Convention Center
Competitors on the Floor
ABSEN
NAB 2025 Booth
⚠ Critical Threat
Saturn broadcast series front and center. Strong VP and studio wall messaging. rAVe coverage guaranteed — expect multiple editorial pieces before the show.
→ Challenge the Saturn spec sheet in the VP segment. Neoti XR Pro has higher nit output (3,000 nits) and native ICC color profiles — both matter in a studio.
PLANAR
Booth #N2629
⚠ Critical Threat
Megapixel VP platform partnership on active demo. Broadcast and studio wall focus. Leyard OEM backing means deep inventory — no supply chain excuse available against them.
→ Demo Neoti XR next to Planar's VP wall. Lead with 7,680Hz scan rate and Pantone Validated color accuracy — two specs Planar's broadcast line cannot match.
DAKTRONICS
Booth C2408 (w/ Grass Valley)
▲ High Threat
Partnered with Grass Valley for broadcast end-to-end integration story. Targeting broadcast engineering buyers with a full signal chain narrative.
→ Interrupt the Grass Valley bundle story: Neoti XR is compatible with Brompton, Colorlight, and Novastar — integrators can use the processor they already own.
LG
NAB Official VP Partner
◆ Medium Threat
Official NAB virtual production partner with Mo-Sys and ARRI demos. Magnit MicroLED luxury positioning for high-end studio buyers. Heavy press presence at NAB.
→ LG Magnit is a luxury lifestyle story. Counter with Neoti XR Pro operational specs: when a DP asks about latency, moire, and ICC calibration, LG doesn't have answers.
SAMSUNG
Partner Booth
◆ Medium Threat
The Wall IWA series in broadcast context. Samsung brand drives specs-in from production designers who've seen The Wall at CES. AI processing messaging.
→ Find the production designers and broadcast engineers behind the scenes. They care about moiré, scan rate, and ICC — not AI processing hype.
BARCO
NAB Booth
◆ Medium Threat
Awards presence at NAB. Control room and broadcast monitoring crossover. Infinipix LED wall story for master control and OB truck environments.
→ In broadcast control room context: Neoti + Brompton bundle vs. Barco Infinipix. Total cost of ownership and US support are the two decisive factors.
CHRISTIE DIGITAL
Booths present
◆ Medium Threat
CinemaCon launch crossover generates NAB press. Canadian-engineered + TAA messaging targeting US broadcast procurement. Core Series III LED on demo.
→ Match Christie's TAA story and raise it: Neoti Care warranty extension with on-site maintenance — a broadcast facility running 24/7 cares deeply about that.
ROE VISUAL
Booth N2839 / C4925
● Low Threat
Strong virtual production rental presence at NAB. Creative Technology, Brompton, and Disguise ecosystem. Rental-grade messaging for studio buyers who may want permanent installs.
→ If a VP buyer is looking at ROE for a permanent install, introduce Neoti XR Pro as the purpose-built permanent alternative with a service contract no rental company can provide.
SILICONCORE
Booth C1819
● Low Threat
Enlighten COB and Lavender fine-pitch at NAB. Award-win narrative from InfoComm 2025 carried forward. Boutique presence — tech-focused conversations.
→ SiliconCore targets tech-savvy buyers. Go deeper: Neoti UHD2 COB (20,000:1 contrast, 0.78mm) is a direct spec challenger with a full US service network behind it.
Neoti Booth Strategy
Booth Priorities
Lead with Neoti XR Pro as your primary NAB product — 3,000 nits, 7,680Hz, and ICC profiles are broadcast-spec differentiators that resonate immediately with engineering buyers.
Demo Neoti XR/XR Pro with a Brompton or Colorlight processor to demonstrate processor-agnostic compatibility — counter Daktronics/Grass Valley's locked ecosystem narrative.
Have a virtual production use case ready: XR Pro for LED volume stages. Target production designers and DPs who are comparing against ROE Visual and LG Magnit.
Walk Mo-Sys and ARRI's booth areas early — LG is their official partner but production companies exploring alternatives need to find Neoti on the floor.
Broadcast Buyer Intel Goals
Identify broadcast engineers evaluating studio wall replacements — their current screens are rear-projection cubes. Neoti UHD Pro70 is purpose-built for that replacement.
Document every partnership announcement Daktronics + Grass Valley makes at the show. Brief the broadcast sales team with counterpoints within 24 hours.
Collect contact info from every Brompton Technology rep on the floor — Brompton integration is a key Neoti XR differentiator and their reps refer end clients.
Target news studio and OB truck buyers specifically — Neoti's broadcast win record (HubSpot dominant vertical) is your strongest proof point here.
Floor Talking Points
Opening at the Booth
"NAB is full of screens. I'll show you the one your engineers will actually love — 7,680Hz scan rate, ICC profiles out of the box, and it's compatible with whatever processor you're already running in your facility."
When They Mention LG Magnit
"LG Magnit is a beautiful luxury product. But your DP is going to ask about moiré on camera and your engineer is going to ask about calibration drift at 3am. That's where we live — and that's why NAB Best of Show goes to the screen your crew trusts, not the screen your CEO bought."
For Virtual Production Studios
"For an LED volume, you need the highest refresh you can get and perfect ICC calibration so your on-camera look matches your finished color grade. XR Pro does both. You can bring your own Brompton, or we'll spec it from scratch with you."
When They're Comparing Against ROE
"ROE is phenomenal for rental — but if you're installing permanently, the conversation changes. Who's coming out for your preventative maintenance? What's the warranty in year 7? With Neoti Care, that answer is us, not a rental house."
Competitors Present
12
of 15 tracked
Show Scale
Global
80,000+ attendees · Fira Barcelona
Neoti Focus
Intel
Product launches · competitive recon
Next Show
Feb 2027
Fira Barcelona · Spain
Competitors on the Floor
PLANAR
Booth #3A390
⚠ Critical Threat
Major new product launch platform at ISE. Award nominations submitted months in advance. Leyard parent co. has adjacent presence with Chinese sales channels.
→ ISE is a product intelligence goldmine. Document every Planar launch; brief sales team before they see any European or export press coverage.
ABSEN
Stand 3M400 (Drone Sponsor)
⚠ Critical Threat
ISE 2026 drone sponsorship — their brand is literally flying above the hall. Massive stand, global reseller network activations, new product reveal planned.
→ The drone stunt creates social media moments. Counter with Neoti's own ISE content strategy: post product demos, install timelapses, and client testimonials during show week.
NANOLUMENS
w/ Legrand / Procella
⚠ Critical Threat
Co-exhibiting with Legrand AV and Procella — combining LED wall with premium audio/infrastructure for hospitality and corporate buyers. Uberflip content syndication active.
→ Legrand AV reps at ISE are the relationship target. They carry Nanolumens today — position Neoti as the TAA-compliant fine-pitch alternative for US government export projects.
UNILUMIN
Standard Booth
▲ High Threat
Strong ISE presence with MIP LED and U-Shield tech. ISLE and ISA Sign Expo carryover narrative. Manchester City FC branding on display materials.
→ ISE is where Unilumin's global dealer network activates. Identify LAMPRO dealers who also sell in US markets — they may be open to adding Neoti for TAA-required projects.
SAMSUNG
1,728 sqm Booth
▲ High Threat
Samsung's largest ISE footprint ever in 2026 — 1,728 square meter booth with glasses-free 3D global debut. Heavy press coverage locked in before doors open.
→ Samsung's booth spectacle draws crowds but few qualified leads. Be outside their booth with a QR code linking to a Neoti vs. The Wall spec comparison PDF.
LG
New Magnit MicroLED Launch
◆ Medium Threat
ISE 2026 new Magnit MicroLED generation global reveal. Major press and influencer presence. Consumer crossover narrative bleeds into B2B positioning.
→ The MicroLED launch generates noise but targets luxury/premium buyers. Position Neoti for the 95% of the room that doesn't have a $500K/sqm MicroLED budget.
BARCO
Large Booth · AVIXA Sponsor
◆ Medium Threat
AVIXA sponsorship at ISE gives them editorial presence across AVIXA publications during show week. Infinipix TruePix on active demo for control room buyers.
→ Visit the Barco booth and document the Infinipix demo flow — their sales script is the control room buyer journey you need to intercept earlier in the sales cycle.
CHRISTIE DIGITAL
ISE Booth
◆ Medium Threat
◆ Medium Threat
MicroTiles LED and Core Series III LED. Spotlight blog runs live ISE coverage. Chrysalis partner activations across the hall from separate integrator booths.
→ Connect with Christie's certified partners in European markets who may have US export projects requiring TAA compliance — Neoti is their only compliant option.
SILICONCORE
Booth 5A190
◆ Medium Threat
ISE award pursuit continuing. Enlighten COB and Lavender series on demo. LISA dust protection patent is their primary ISE differentiator talking point.
→ Ask SiliconCore reps directly about their US service network. When they can't answer confidently, that's the Neoti Care differentiator right there.
LEYARD
ISE Booth
● Low Threat
Parent company of Planar. ISE is one of Leyard's strongest shows outside China. Hi-Micro fine-pitch showcase. Best of ISE award history strong.
→ Leyard at ISE is an intelligence mission: document their Hi-Micro specs and roadmap. Whatever Leyard launches at ISE, Planar brings to the US 6-12 months later.
ROE VISUAL
Booth 3P300
● Low Threat
Strong ISE entertainment presence. AV Alliance and Creative Technology activations. Live events / VP rental focus — different buyer from Neoti's core.
→ Monitor ROE's permanent install messaging at ISE — if they're pushing permanent installs vs. rental, they may encroach on Neoti territory in European-influenced US projects.
DAKTRONICS
MicroLED Showcase
● Low Threat
ISE 2026 MicroLED showcase — testing international reception before US push. Limited European integrator relationships. More of an intelligence trip than a sales show for them.
→ Daktronics at ISE is brand-building, not closing. Take note of which MicroLED product they're showing — it will appear at InfoComm within 12-18 months.
Neoti Booth Strategy
ISE Priorities
ISE is primarily a competitive intelligence and partner-building show for Neoti — catalog every product launch from the 12 competitors present within 24 hours of doors opening.
Target Legrand AV, PSNI, and Almo distribution reps on the floor — these are the partner relationships that carry product decisions back into the US market.
Document Samsung's 1,728 sqm booth experience and messaging in detail — their ISE playbook translates directly to their InfoComm booth 4 months later.
Position Neoti as the TAA-compliant, US-manufactured alternative for any European integrator who has US government or federal export projects in their pipeline.
Recon Targets
Absen Stand 3M400 — document their drone sponsorship activation, reseller program updates, and any new product announcement for US competitive tracking.
Leyard booth — photograph every Hi-Micro panel spec on display. These specs predict Planar's US roadmap 12 months out.
Christie's Chrysalis partner activations — collect every partner company name and country for cross-referencing against US market integrators.
Samsung's glasses-free 3D demo — understand the pricing tier and target application. Determine whether it threatens any Neoti customer segments.
Floor Talking Points
For European Integrators with US Projects
"If you have US government or federal contracts in your pipeline, TAA compliance isn't optional — it's a disqualifier. Neoti is fully TAA compliant with US-based support. Every competitor in this hall with Chinese manufacturing cannot say that."
When They're Coming off Samsung's Booth
"The Samsung booth is incredible — but you just saw a consumer brand doing commercial marketing. Our product doesn't need a 1,700 square meter booth to make the argument. Let me show you the spec sheet and we'll let the numbers talk."
For Distribution / Channel Partners
"We're the only LED manufacturer offering Neoti Care — a paid warranty extension up to 10 years with on-site preventative maintenance. For your end clients, that's a recurring service revenue conversation. For us, it's the one thing no one else can put in a quote."
Competitive Recon Opener
"I'll be direct — I'm here to understand how Planar and Absen are positioning their 2027 roadmap. If you're evaluating either of them and want a US-manufactured alternative with a 10-year warranty option, you're already talking to the right person."
Competitors Present
3
of 15 tracked
Primary Audience
Live Events
Concert · Theatre · Touring
Neoti Opportunity
Niche
VP / permanent venue installs
Next Show
Oct 2026
Las Vegas Convention Center
Competitors on the Floor
ROE VISUAL
LDI Booth
● Low Threat
LDI is ROE Visual's home turf — live events, touring, and theatrical LED. AV Alliance rentals and Creative Technology partnership on display. "Your stage. Our passion." in full effect.
→ ROE dominates rental at LDI. Neoti's opportunity is the venue asking about a permanent LED install in the same conversation — that's where ROE's rental-grade warranty falls short.
SNA DISPLAYS
Partner Presence
● Low Threat
Niche presence at LDI via large-format/spectacular crossover to entertainment venues. Sports stadium LED adjacent to theatre/arena use cases. Integrator partner presence.
→ SNA's LDI presence targets large-format outdoor-adjacent. If a venue buyer is evaluating an indoor permanent LED wall, redirect to Neoti's indoor fine-pitch line — out of SNA's comfort zone.
CHRISTIE DIGITAL
IAAPA / LDI crossover
◆ Medium Threat
Christie's entertainment/theme park DNA means LDI is a natural show. IAAPA Expo 2025 adjacency. Core Series III for permanent venue installs, which do overlap with Neoti.
→ Christie is the only real competitor at LDI targeting permanent indoor installs. Counter their "Canadian-engineered, TAA-compliant" story with Neoti Care's 10-year maintenance commitment — permanent venues need that certainty.
Neoti Booth Strategy
LDI Priorities
LDI is not Neoti's core show — but permanent venue installs (theaters, arenas, esports facilities) represent a growing opportunity that ROE Visual and Christie are claiming.
Target venue operators (not rental houses) at LDI — a touring company buying rental panels is not your buyer, but the arena they perform in buying a permanent LED screen is.
Neoti Flex is the natural LDI product — true curve, 45" min radius, for theatrical and architectural permanent installs. Lead with Flex if attending.
Use LDI as a soft launch for Neoti's entertainment vertical messaging — the same language that works at LDI translates to IAAPA, SEGD, and themed entertainment buyers.
Who to Meet
Venue operators evaluating permanent LED upgrades — theaters, arenas, esports facilities replacing projectors or aging LED walls.
Creative Technology reps (ROE's "true partner") — they do both rental and permanent install work and may be open to Neoti for permanent applications.
AV integrators attending LDI who also do corporate and broadcast work — cross-sell them on Neoti's full product line beyond the live events niche.
Christie's IAAPA-crossover reps — if they're selling theme park permanent installs with Core Series III, Neoti Flex + Care is a direct alternative worth introducing.
Floor Talking Points
Opening for Venue Operators
"Most of what you're seeing here is rental gear — built to be moved and rebuilt every weekend. We make permanent installation LED. When you want a screen in this building for the next 10 years with maintenance included, that's a completely different conversation."
When They're Comparing ROE Visual
"ROE is the gold standard for touring rental — that's not a criticism, that's what they're built for. But if you're bolting this screen to your wall permanently, you need a manufacturer with a 10-year service commitment. ROE can't offer that. We can."
For Theatrical / Curved Installs
"Neoti Flex curves to a 45-inch minimum radius — true curve, not forced bend. For a theatre proscenium or an immersive art installation, that flexibility matters. And when one module goes dark at 7:45pm before curtain, our self-healing system recalibrates without a technician."
When They Ask About Christie
"Christie is a great company. Match us warranty for warranty — and then ask them what preventative maintenance looks like in year 4. With Neoti Care, it's a scheduled site visit. With Christie, it's a call to a service desk."
COMPETITIVE INTELLIGENCE

Why We Lost

Live data from HubSpot · 54 closed-lost deals · Last synced April 2026

HS HubSpot Connected
54 Total Losses
$13.0M Revenue Lost
Absen Top Competitor
Budget Constraints Top Loss Reason
Matt Most Exposed Rep

Losses by Competitor

Only deals where competitor was logged or identified in notes

Loss Reasons Breakdown

Rep × Competitor Heat Map

How many times each rep lost to each competitor

Losses by Vertical

Recent Loss Log

DealAmountRepCompetitorReasonDateNotes
NEOTI CARE

The Only LED Warranty
That Never Stops Working

Most LED manufacturers hand you a 3-year warranty and disappear. Neoti Care extends your coverage to 10 years — with scheduled preventative maintenance, guaranteed uptime, and a team that answers the phone on Sunday.

Up to 10-Year Coverage Preventative Maintenance
YOUR 10-YEAR COVERAGE TIMELINE
Neoti (5yr base)
Base 5yr
+ Care 5yr
Neoti Complete
Base 3yr
+ Care up to 7yr
Typical Competitor
3yr only
Years 4–10: YOU PAY
Yr 1Yr 2Yr 3Yr 4Yr 5Yr 6Yr 7Yr 8Yr 9Yr 10

Neoti Care Plans

MOST POPULAR
🛡
Standard
~6% of project
min $7,055/yr
1 preventative visit/year
3 business day response
50% off module repairs
99%+ uptime SLA
No project minimum
Best for: Universities, Corporate
⚡
Priority
~10% of project
min $16,000/yr
2 preventative visits/year
2 business day response
FREE module repairs
99%+ uptime SLA
$100K+ project minimum
Best for: Broadcast, Control Rooms
🎯
Mission Critical
~15% of project
min $32,000/yr
4 preventative visits/year
1 business day response
FREE module repairs
99%+ uptime SLA
$200K+ project minimum
Best for: Federal, Emergency Ops
♻️
Legacy
9.5% of project
For competitor walls
Existing LED display support
6 business day response
Neoti service network
Turn competitor customers
into Neoti prospects
Best for: Competitor wall upgrades
Annual prepay: 12% off 5-year prepay: 17% off Partners earn: 15–20% commission

Quick Care Pricing Estimate

Handle Every Objection

Click any card to flip it and see the counter.

OBJECTION
“We never had a problem with our last display. This seems unnecessary.”
COUNTER
“You were lucky — or proactive. LED displays have a ~1.5% annual module failure rate that accelerates after year 4. The question isn’t if you’ll have an issue. It’s whether you’ve already scheduled how to fix it. One emergency service call runs $4,500+ before you touch a single module.”
OBJECTION
“The hardware already comes with a 5-year warranty — why would I pay more?”
COUNTER
“The 5-year warranty covers defects. It doesn’t include preventative maintenance, recalibration, or a scheduled visit to catch issues before they become failures. Neoti Care adds all of that, plus 5 more years of coverage. Your screen was designed to last 10 years — let’s make sure it does.”
OBJECTION
“The annual cost seems high. I can just repair as needed.”
COUNTER
“Standard breaks down to a few dollars a day. A single reactive service visit — technician travel + labor before a single part — starts at $4,500. Our Standard plan includes one scheduled visit per year. That’s break-even on day one of a service call. And you get 50% off module repairs on top.”
OBJECTION
“Can’t I just buy a service contract from my integrator?”
COUNTER
“You can — but your integrator doesn’t manufacture your panels, doesn’t stock your specific modules, and typically bills $200–400/hr for LED service. With Neoti Care, you’re working directly with the OEM. We carry your exact parts, our techs trained on your specific product, and we’re incented to keep your wall running — not just bill hours.”
OBJECTION
“What if I don’t use all the visits?”
COUNTER
“That’s the best outcome — it means your screen is performing perfectly. But consider: each visit includes calibration, thermal checks, and module health assessment. The ROI isn’t just repair cost avoided — it’s the uptime guarantee. If we miss our 99% SLA in any month, your next month is free. We’re putting money behind that promise.”
♻️
Got a competitor’s display on a wall? We’ll service it.
The Neoti Care Legacy plan extends our service network to existing LED installations from Daktronics, Planar, Absen, and others — turning a maintenance conversation into a future replacement opportunity.
9.5%
of project value/yr